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This program is designed to prepare students for continuing education and entry level employment in the field of marketing. Emphasis is on product or service retailing, entrepreneurship, management and leadership. Students will develop an understanding of economics, e-commerce, promotion, selling, distribution, merchandising, inventory control, loss prevention, accounting basics and buying and pricing. Skills gained in the program will be reinforced through the daily operation and management of the school store as well as the on-line store. In the school store students will receive and stock merchandise, create displays, operate point-of-sales systems, and process cash, check and credit transactions. Additionally, students will plan and implement projects, in the shop, where they will learn basic screen-printing, engraving, embroidery and large format printing. Much of the products developed will be sold in the school store.