Marketing Tech 1

Back to Marketing


Semester 1

Semester 2


Retail/Marketing Operations

Applied Commercial Graphics

Retail/Marketing Operations

Learn how to operate a real business. This course is for students who have the desire to go into business. Students will learn the business functions involved in running a successful school based enterprise, as well as gain the skills and attitudes required in any job. This is an introductory course that provides students with basic understanding of general merchandising and retail store operations. Upon satisfactory completion, the students will be able to apply techniques of selling, market and promote products, take inventory, conduct student surveys, stock and display merchandise, and create visual displays. Students will complete cash, check, and credit sales transactions using “state of the art” Point of Sale (cash register) systems. Students will translate knowledge into a successful store operation. On-the-job training in the School Store is integrated into the class instruction component.

Applied Commercial Graphics

Students will be introduced to basic graphic design using industry accepted software such as; Corel Draw and Adobe InDesign. Students will apply technical knowledge and skills to plan, prepare, and execute commercial and industrial visual images and print products, using mechanical, electronic, and digital graphic and printing equipment. Students will apply their knowledge on a variety of community projects as well as produce merchandise for sale in the School Store  Students will learn the basics of screen-printing, embroidery, engraving, vinyl cutting and large format printing. .

Skills students will acquire:

  • An understanding of basic retail and marketing concepts.
  • Ability to operate point of sales systems,
  • Process credit/debit sales,
  • Process cash and check sales,
  • Make change using the count-forward method,
  • Validate cash drawers,
  • Prepare bank deposits,
  • Prepare invoices,
  • Receive merchandise
  • Maintain inventory,
  • Conduct sales promotions
  • Develop positive customer relations.

Skills practiced in this program:

  • Math
  • Communications
  • Computer technology
  • Computer art
  • Economics
  • Basic accounting
  • Planning
  • Organization
  • Leadership

Activities in which students participate:

  • School store operations
  • Managing the student lounge vending machines
  • Screen-printing
  • Computerized embroidery
  • Engraving
  • Vinyl sign making
  • Product sales
  • Community service projects
  • Leadership training


  • National Retail Federation certification in sales and customer service
  • ASK certification in principles of business and marketing

Entry-level job opportunities:

  • Cashier
  • Sales Associate
  • Front Desk Clerk
  • Sales Clerk
  • Customer Service Representative

Post-secondary options:

  • Two and four-year colleges in marketing, retail, business administration and advertising



This course meets Mon, Tue, Wed, Thu, and Fri.


This course is held at Westbrook Regional Vocational Center in room 423.