Marketing Tech 2

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Semester 1 Semester 2


Retail/Marketing Management


E. Commerce

Retail/Marketing Management

This course is for students who have successfully completed Retail Operations/Marketing. Students will learn the management functions involved in managing a successful school based enterprise. This course will provide students with a deeper understanding of economics, promotion, selling and management. Students will continue to participate in the daily operation of the school store while performing management duties such as; training, scheduling, buying, pricing, inventory control, and planning promotional activities. On-the-job training in the School Store is integrated into the class instruction component.

Prerequisite: Retail/Marketing Operations

E. Commerce/Marketing

E-Commerce, explores the tremendous growth of business via the Internet and Social Medias. Students will learn how to plan and market electronic business products and online services. Topics include: basic marketing foundations, what is E-Commerce and E-Retailing, information technology, cybercrime, legal and ethical issues, virtual vs. face to face customer relationships, and product and service planning. Students will apply their knowledge through the operation and management of an On-line School Store.

Prerequisite: Retail/Marketing Operations

Skills students will acquire:

  • An understanding of basic retail and marketing concepts.
  • Ability to operate point of sales systems
  • Process credit/debit sales
  • Process cash and check sales
  • Make change using the count-forward method
  • Validate cash drawers
  • Prepare bank deposits
  • Prepare invoices
  • Receive merchandise
  • Maintain inventory
  • Conduct sales promotions
  • Develop positive customer relations

Skills practiced in this program:

  • Math
  • Communications
  • Computer technology
  • Computer art
  • Economics
  • Basic accounting
  • Planning
  • Organization
  • Leadership 

Activities in which students partake:

  • School store operations
  • Managing the student lounge vending machines
  • Screen-printing
  • Computerized embroidery
  • Engraving
  • Vinyl sign making
  • Product sales
  • Community service projects
  • Leadership training


  • National Retail Federation certification in sales and customer service
  • ASK certification in principles of business and marketing

Entry-level job opportunities:

  • Cashier
  • Sales Associate
  • Front Desk Clerk
  • Sales Clerk
  • Customer Service Representative

Post-secondary options:

  • Two and four-year colleges in marketing, retail, business administration and advertising.


Successful completion of Retail/Marketing Operations.



This course meets Mon, Tue, Wed, Thu, and Fri.


This course is held at Westbrook Regional Vocational Center in room 423.